COVID-19 crisis is going to deliver dramatic impact on consumer mobility, search behavior, media using habits, budgets and supply chains structuring. The post is about ‘what the businesses need to counter down the Covid-19 challenges through ‘Real Time SMART SEO’.
Why You Should Focus More on SEO during Covid19 Period
It will take years for the economies to recover from the COVID-19 impact. It may be down time for the businesses but optimistic approach should be to use this period to make your business presence better noticeable. Search engine optimization (SEO) emerges as the vital part of Covid19 -recovery-growth strategy for businesses. COVID-19 crisis is going to deliver dramatic impact on consumer mobility, search behavior, media using habits, budgets and supply chains structuring. It is the best period to fine tune your SEO strategy for early bird benefits.
Growing Importance of SEO for Businesses amid Covid19 Crisis:
Significant drop in Organic Traffic:
Drop in traffic to most of the business websites triggered the alarm for the digital marketers. The drop was seen not only in organic traffic but also in paid traffic. Can you survive with drop in ranking, reduced traffic and less leads? To recover the loss of visibility in search results, you need intensive but well planned SEO efforts.
Conversion Rate Reduced for Most the Businesses after Corona Attack:
Getting more traffic and leads is one domain and improving the conversion rate is other domain of digital marketing strategy. You need the both to reach to your target audience and convince them for the reasons to trust your business. The leads conversion decline was noticed in most of the business sectors including construction, real estate, travel, transportation, retail, IT, finance, education and others. The conversion rate drop in the United States during the three weeks of COVID-19 epidemic was about 21%.
Change of Shopping Behavior during COVID-19 Epidemic:
According to a report published at ‘search engine journal’, 1 in 3 online shoppers indicated the change in their shopping behavior because of Corona virus. The popular marketing channel Google PPC has seen significant drop in budget of advertisers. Buyers’ are trusting more on organic search visibility. Instead of making purchases from the shopping malls or local markets, the majority of buyers (almost 47.2% of US internet users) are using online sources having arrangement for door stop supply.
So the traffic is coming down, leads are shrinking, conversion rate is dropping, consumer behavior is changing fast with new concerns. Now, you have two challenges: